Masterkraft Music Factory presents
MasterkraftMusic Workshop
A two-day intensive on music production and the business of music, curated by Masterkraft. The first edition took place in Lagos in November 2025. Edition 2 is coming soon.
Edition 2 · Coming Soon
Be first in the room
Dates, venue and speakers for the next workshop will be announced shortly. Join the waiting list and we'll email you the moment registration opens.
Edition 1 · November 2025
We've done it before
The first Masterkraft Music Workshop, “Shaping the Global Sound of Afrobeat”, brought young and aspiring producers, songwriters and creatives together with Masterkraft and guests from across the industry for two days of hands-on training, collaboration and real-world business knowledge.
- Dates
- 18 – 19 November 2025
- Hours
- 10AM – 5PM daily
- Venue
- Lagos Oriental Hotel, Victoria Island
- Format
- In person and online
The lineup
Masterkraft
Lead Host & Curator
Akinyemi Ayinoluwa
Guest
Bizzle
Guest
Chimdinma Ruth Maduforo 'Didi'
Guest
Telz
Guest
Tope Salami
Guest
The programme
Day 1
Foundations & Creativity
- 1The Producer's Mindset
- 2Music Theory for Producers (Afrobeat focus)
- 3Beat-Making 101, hands-on with live feedback
- 4Industry Producer Masterclass
- 524-Hour Beat Challenge kickoff
- 6Networking mixer: beats, business & conversations
Day 2
Advanced Production & Business
- 1Advanced Production Techniques
- 2Collaboration in Music: artists, DJs and producers
- 3The Business of Music Production
- 4Panel: Afrobeat's Global Rise & Opportunities
- 5Beat Battle finale showcase
- 6Certificates endorsed by Masterkraft
24-Hour Beat Challenge
The ultimate test of creativity, collaboration and skill under pressure. Up for grabs: recognition from Masterkraft, possible collaborations with industry professionals, media exposure and priority access to the mentorship programme.
- 1
Team Formation
Participants form groups on Day 1 to collaborate and combine skills.
- 2
Create & Produce
24 hours to create an original Afrobeat production from scratch.
- 3
Day 2 Finale
Teams present to judges and the audience in the showcase battle.
Why it matters
Training the next generation of hitmakers
Afrobeat is one of the fastest-growing music genres in the world, yet many young creatives lack structured education and access to mentorship. The workshop goes beyond the classroom: participants learn not only the how of production but the why — the mindset, the discipline and the business strategies needed to build a sustainable career.
Who it's for
Music Producers
Aspiring and emerging producers looking to master Afrobeat production.
Songwriters
Writers who want to understand production and collaboration.
Beat Makers
Creators refining their craft against industry standards.
Artists
Musicians who want to understand the production side of their music.
Music Entrepreneurs
Business-minded creatives building knowledge and connections.
Afrobeat Enthusiasts
Anyone who wants to contribute to the global Afrobeat movement.
